YouTubers have to declare ads. Why doesn't anyone else?

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Tom Scott

20 dögum síðan

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
ISpost declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 25 dögum síðan
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, ISpost titles have to be short and catchy!
Frederic Wielinger
Frederic Wielinger 11 klukkustundum síðan
Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement
Mr Kiyoshi
Mr Kiyoshi 3 dögum síðan
You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact ISpost that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.
95rav 4 dögum síðan
The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.
This Guy Roll Needs
This Guy Roll Needs 4 dögum síðan
Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"
Jonathan Corbett
Jonathan Corbett 5 dögum síðan
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
OhNoNotFrank Klukkustund síðan
Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.
Joris Geleijns
Joris Geleijns 2 klukkustundum síðan
did you know that bad guys in movies never have I-phones cause it looks bad?
Beamy Breezy
Beamy Breezy 4 klukkustundum síðan
no visible ads
Lamarr The Headcrab
Lamarr The Headcrab 4 klukkustundum síðan
This video: exists Verified ISpostrs: allow us to introduce ourselves
Andy Pollard
Andy Pollard 4 klukkustundum síðan
One of the best you have done. Imoo. How do you managed to explain this so easy. 👍
Bilal Ahmed
Bilal Ahmed 5 klukkustundum síðan
The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch
A. Jay
A. Jay 5 klukkustundum síðan
That's how economic slaves are treated in all aspects of life.
EvelynNdenial 6 klukkustundum síðan
how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.
Skorp 7 klukkustundum síðan
Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)
Lucy 8 klukkustundum síðan
My god I want a subway now
Chill Bro
Chill Bro 9 klukkustundum síðan
If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.
GlitterBot 5000
GlitterBot 5000 10 klukkustundum síðan
I hate how I'm always trying to me sold something I hate jt
Frazer Kirkman
Frazer Kirkman 10 klukkustundum síðan
Are the white cliffs of dover product placement while talking about the strengths of living in the UK?
Max Albertson
Max Albertson 10 klukkustundum síðan
“It’s time to play is this an adver-“ “USAA!!!”
Peter Marsella
Peter Marsella 11 klukkustundum síðan
Idk why but "if this glamorizes vaping, I have failed" is so funny to me
Robbie B.
Robbie B. 11 klukkustundum síðan
Tom Scott is a very ethical AI.
Frederic Wielinger
Frederic Wielinger 11 klukkustundum síðan
Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement
TheKamiBunny 13 klukkustundum síðan
Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?
Neltharak Arudin
Neltharak Arudin 13 klukkustundum síðan
Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends
Thomas Caswell
Thomas Caswell 14 klukkustundum síðan
that react video was amazing
Jānis 15 klukkustundum síðan
FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).
OOD2021 15 klukkustundum síðan
In some countries tv series have to declare there is product placement for example
j g
j g 16 klukkustundum síðan
Another case of lawyers destroying society.
Big Tricky
Big Tricky 16 klukkustundum síðan
nice video, cleared up a lot of what i thought on this
SeRgEaNt RaNdOm
SeRgEaNt RaNdOm 17 klukkustundum síðan
Liked the video as soon as Tom ripped into ISpostrs that promote predatory mobile games
Burken Productions
Burken Productions 17 klukkustundum síðan
This video made me unsubscribe.
Sheng He
Sheng He 18 klukkustundum síðan
I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).
Uki Malefu
Uki Malefu 18 klukkustundum síðan
This comment is NOT sponsored, and it should be. Because I'm broke AF
Shawn P
Shawn P 22 klukkustundum síðan
TV is SO Boomer!
Cryptix FTW
Cryptix FTW 22 klukkustundum síðan
yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all
John Nugent
John Nugent 23 klukkustundum síðan
The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover
jp kellerman
jp kellerman Degi Síðan síðan
Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)
bowen voowy
bowen voowy Degi Síðan síðan
"Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?
walter soares
walter soares Degi Síðan síðan
Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.
bowen voowy
bowen voowy Degi Síðan síðan
Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.
James NotmyLastName
James NotmyLastName Degi Síðan síðan
thank you for leaving the vape choke in.
MrGermandeutsch Degi Síðan síðan
"Don't vape, kids" -Tom Scott, 2021 (colourized)
dsp4 Degi Síðan síðan
9:37 Did Apple pay you to say that?
MultiCappie Degi Síðan síðan
Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.
Oli Minion
Oli Minion Degi Síðan síðan
ill be honest this is probably my favorite episode yet.
Thomasina Feucht
Thomasina Feucht Degi Síðan síðan
The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday
Lil Rick
Lil Rick Degi Síðan síðan
Liked instantly after that amazing top satire at the beginning -- just top tier
Petter Källman
Petter Källman Degi Síðan síðan
Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.
B A Degi Síðan síðan
Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways
negomistar Degi Síðan síðan
Tom, why is your greenscreen Evan Edinger's bedroom?
Thick_propheT Degi Síðan síðan
I think inciting imminent lawless action might actually be protected now
B A Degi Síðan síðan
Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one
épinards & caramel
épinards & caramel Degi Síðan síðan
12:28 Your gameshow ideas are getting weird! 😀
épinards & caramel
épinards & caramel Degi Síðan síðan
9:54 Ouch, that burn. To be fair the clip is ridiculous.
LagavulinMTG Degi Síðan síðan
We need sponsored content to be 100% banned from ISpost/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.
MrGermandeutsch Degi Síðan síðan
*_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.
LagavulinMTG Degi Síðan síðan
I wish the BBC and American had rules like that today... I can't stand brand control...
Bille994 Degi Síðan síðan
They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha
Wendy G
Wendy G Degi Síðan síðan
How's about just always assume you're being advertised to.
Gibbon 27
Gibbon 27 Degi Síðan síðan
11:41 *COUGH*
SZ3R0 Degi Síðan síðan
Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)
Locke Pinder
Locke Pinder Degi Síðan síðan
I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!
Misanthropic Servitor of Mars
Misanthropic Servitor of Mars Degi Síðan síðan
The best ads on ISpost are when the creator does a creative ad while subtly insulting the sponsorship.
Pilbo Mags
Pilbo Mags Degi Síðan síðan
Sounds like a YOU problem
김경호 Degi Síðan síðan
The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale
Nerd_ Guy_Lol
Nerd_ Guy_Lol Degi Síðan síðan
Never thought I’d see gucci gang in a tom scott video
stephen hartley
stephen hartley Degi Síðan síðan
theres a law for the rich and a law for the poor
onee Degi Síðan síðan
What you're saying depends on the country. It's not just ISpost. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.
Unimportant Account
Unimportant Account Degi Síðan síðan
lmao lorraine's tax evasion
Christophe Beaulieu
Christophe Beaulieu Degi Síðan síðan
I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho
Osama Ali
Osama Ali Degi Síðan síðan
majestic Degi Síðan síðan
The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk
Majed Marji
Majed Marji Degi Síðan síðan
The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic
KingIsulgard Degi Síðan síðan
There was an ad before this video.
Sarato Degi Síðan síðan
Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.
Caerys Nyx
Caerys Nyx Degi Síðan síðan
“Disguised Gambling Game” yes xD
jon sacbibit
jon sacbibit Degi Síðan síðan
i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.
Jamie_JD Degi Síðan síðan
Tom being off centre is so powerful
Butter Bitch
Butter Bitch 2 dögum síðan
I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.
JOZOPO 2 dögum síðan
2k dislikes dang you guys really dont like vaping
mat 2 dögum síðan
One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise
「CELLO KID」 2 dögum síðan
Tom's becoming old
Molly Eck
Molly Eck 2 dögum síðan
It’s time to play is this an advert **ad plays***
Msuni 2 dögum síðan
ISpostrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?
hen ko
hen ko 2 dögum síðan
The BBC are always advertis
Punished_ 2 dögum síðan
The difference is they're big, your small.
hen ko
hen ko 2 dögum síðan
"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"
Frostbyt3z Gaming
Frostbyt3z Gaming 2 dögum síðan
the words 'probably isn't' shouldn't exist in rules.
Keness 2 dögum síðan
why em see ay?
Toad Boy
Toad Boy 2 dögum síðan
We should just have no regulations
theshadowknows 2 dögum síðan
Fantastic content.
David Fisher
David Fisher 2 dögum síðan
Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.
Mak Yuki
Mak Yuki 2 dögum síðan
"Is this an ad?" *ISpost plays ad*
Vijay Parthasarathy
Vijay Parthasarathy 2 dögum síðan
Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to ISpost? Or do they do it??
Why We Love Film
Why We Love Film 2 dögum síðan
I agree...
SmikZeroYT 2 dögum síðan
In a movie I saw maby an ad of Yankee Candle
Stephany Gallego
Stephany Gallego 2 dögum síðan
The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account
Luca Zifferblätter
Luca Zifferblätter 2 dögum síðan
11:46 you're welcome
Luca Zifferblätter
Luca Zifferblätter 2 dögum síðan
As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".
Jded _404
Jded _404 2 dögum síðan
what happens?!
Peter Murphy
Peter Murphy 2 dögum síðan
BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know
Peter Murphy
Peter Murphy 2 dögum síðan
ISpost playing mommy again sick of these nonces
BagelBear 2 dögum síðan
"It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*
Peter Murphy
Peter Murphy 2 dögum síðan
The BBC are always advertis
Gmo Skee
Gmo Skee 2 dögum síðan
Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?
ecks dee
ecks dee 2 dögum síðan
literally from this video i now know pitbull is now involved with nascar 😂 dam
shiva K
shiva K 2 dögum síðan
The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker
Black Bard Studio
Black Bard Studio 2 dögum síðan
What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.
Kyle Middleton
Kyle Middleton 2 dögum síðan
60 seconds in... wow... Don't hold back son.
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